McGohan Brabender - Podcasting

Podcasting

The number of people interested in podcasting is growing: 15 million adults have recently downloaded a podcast of some sort according to Nielsen/Net Ratings. The estimate is 56 million by 2010. This provides a new and exciting opportunity to communicate with employees and their families. MP3 players and iPods are becoming as commonplace as cellphones in today’s technology-driven world. Your workforce is diverse.

Open enrollment meetings, newsletters, new hire orientations, introduction to consumer-driven healthcare are just a few of the types of podcasts that McGohan Brabender’s Studio MB can help to produce for employers and their employees. Check it out in the media center.

Podcasting offers many unique advantages:

Intimate communication. A human voice intensifies the impact of the message and adds clarity that emails and blog posts can lack.

Building relationships faster. Listeners develop a relationship with the podcaster, including levels of comfort and familiarity not achieved as quickly with written communications.

Breaking through information fatigue. Podcasting allows people to relax and just listen, making them more likely to hear and focus on your message.

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