Side Affects Episode 10: Using Psychographics For Communication
In This Episode
A challenge we’re sure you have faced is how to properly motivate your employees. You spend time and resources to communicate a message to employees, but the message is still not being heard.
This poses the question of “why?” Why do those in your employee population change and why are they motivated?
The answer is psychographic segmentation.
To help shed light on what psychographics is and how it is changing how we communicate to our workforce, Scott McGohan and Anne Marie Singleton welcome Dave Homan. Dave is a Shareholder and the Director of Marketing at McGohan Brabender. His expertise is in communication and how speaking motivates people to create desired outcomes.
About Our Guest
David Homan
Dave Homan is McGohan Brabender’s Director of Marketing Strategy and Innovation. Prior to joining McGohan Brabender in 2003, Dave worked as the Corporate Communication Manager at Superior Dental Care. A graduate of Miami University in Oxford, Ohio, Homan’s time is spent simplifying the complicated world of health benefits.
Featured Notes and Resources
Insights on Psychographics (Article)
Can we guess your psychographic segment? Take our quiz and let us know your results! (Take the quiz)
Communication, Engagement and Education – Thinking beyond the benefits booklet
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