Today, innovative models are changing they way we do business. At MB, we embrace innovation … if it serves our clients.

We are constant innovators striving to improve. But before we green-light a new concept, we apply our time-tested rules: Is it a simplified solution? Is it the right thing to do? Will it serve our clients? In other words, we don’t release a new product or strategy until we know it’s right.

We are an industry leader whose methods have garnered national attention, and for good reason – they work. We are positioned to deliver lower costs and a healthier workforce, now and into the future.

What do we mean by innovation? Here are just some of the tools MB is using to redefine the role of a benefits broker:

Engagement Strategies

Risk management works. It’s been proven to lower your claims costs. But before you start seeing results, you have a major obstacle to overcome: Engagement. It won’t work if people don’t engage.

We have a solution.

To engage people, you have to motivate people. That’s where psychographics comes in.

Think about it. You intuitively know how to interact with different people you work with. Some respond to a firm directive. Others like more information. And with some, maybe you appeal to their competitive nature.

So why take just one approach to your benefits communications?

Psychographics identifies what motivates different people. It has been effectively used in the consumer product market for a long time, and we are now applying it to health care, and seeing results.

Psychographics utilizes a 12-question quiz that will segment your population into five specific segments: Balance Seekers, Strong Survivors, Priority Jugglers, Self Achievers, and Active Listeners. We can then create communications that will appeal to each segment.

MB has partnered with the health care consumer experts at PatientBond to usher in a new era of employee engagement. Want to know more? Download our white paper or contact a McGohan Brabender representative. is our groundbreaking tool that explains marketplace options for your employees under the Affordable Care Act. We took 22,000 pages of health care reform legislation and 700 possible scenarios and streamlined it into one easy solution.

HCRoptions merges an employer’s plan and contribution data with federal ACA regulations. Employees then input their personal data – such as age, income and dependents – and HCRoptions will calculate their cost for marketplace coverage, including subsidy eligibility, as well as the penalty for not having coverage.

Additionally, HCRoptions will deliver a customized video for each employee to further explain what the marketplace means for them. Every employee’s situation is different, their marketplace options will be different and HCRoptions will reflect that.

Your employees can’t rely on what they’ve heard from their neighbors or read in the media; but they can rely on you to get them the information they need through


A growing number of third-party studies document how telehealth can positively impact the way health care is delivered. From acute care to chronic care for those living with diabetes, congestive heart failure or hypertension, a wide range of patient populations can benefit from telehealth.

Telemedicine (a.k.a.Telehealth) – the delivery of clinical health care via telecommunication – is a rapidly growing segment of the health care industry that shifts appropriate visits away from high-cost settings, including urgent care and emergency room. Chronic patients are able to better manage their care at home, and telemedicine is highly successful in treating individuals with acute symptoms such as fever, cough, headaches and allergy or sinus issues.

Telemedicine services give you immediate access to board-certified physicians in secure online visits. Doctors are available 24 hours a day, seven days a week. Physicians can diagnose, recommend treatment and write non-narcotic prescriptions.

Employees are overwhelmingly satisfied with the quality of care they receive without leaving their home or office. In addition, telehealth has been shown to dramatically cut down on costs, including reduced claims for chronic patient care and fewer hospital admissions.

Employees will appreciate getting the medical attention they need without leaving home or taking time away from work; and your bottom line will reflect the savings in unnecessary claims.