Even the smartest cost-saving strategies can fall flat if employees—and their families—aren’t motivated to make a change. Too often, we share information and hope people “connect the dots.” But that approach rarely sparks action. The good news? There’s a better way, but you have to understand “The Why.”
Join us for a lively 90-minute session where we’ll dive into the fascinating world of persuasion and behavioral science. You’ll see why some messages inspire action—and why others miss the mark. We’ll break down what really drives decision-making and how you can tap into that to become a more effective communicator. There are seven possible approaches to take with persuasion – the secret is knowing which path to take.
Backed by the latest psychology research, we’ll explore practical ways to boost engagement in your benefits program. We’ll even touch on how industries like pharma have refined their messaging to influence behavior— insights we can learn from, without replicating their playbook.
Expect real-world examples, hands-on exercises, and plenty of “aha” moments. By the end, you’ll walk away with tools you can use right away to craft stronger messages, guide better choices, and connect with people in a way that truly sticks.
Speaker: Dave Homan, CMO, McGohan Brabender
Credit: 1.5 CE Credits (SHRM/HRCI)
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