Side Affects Podcast
Provoking People to Think Differently
Join CEO Scott McGohan and Shareholder Anne Marie Singleton for “Side Affects: Disrupting Health Care.” This MB podcast will provoke you, as an employer, to think differently. Scott and Anne Marie share strategies with the power to transform your workforce. They explore the role of leadership and culture to pave the way to better health and productivity. What’s the secret? People; always has been and always will be! Health care is about people, leadership is about people, products are developed for and by people.
Email your questions to scott@healthierbirthdays.com or anne@healthierbirthdays.com
Featured Episodes
In 2017, ACAP Health set out to change the way employers approach wellness. The outcomes-based strategy was born, and it has exceeded expectations as a proven way to reduce costs and improve health. It’s a simplified solution that addresses the basic equation: Price x Use = Cost.
Den Bishop, president of Holmes Murphy, has a keen grasp on what’s wrong with health care today and how to change it. This much is clear: Employers cannot continue to shoulder the ever-growing costs of health care. So, what’s the answer – single payer? All-payer? Medicare for all? Or none of the above?
Previous Episodes
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Episode 056 | Side Affects Episode 56: Bezos, Buffett And The Future Of Health Care
Amazon, Berkshire Hathaway and JP Morgan Chase announced they were partnering to change the way benefits are delivered to their employees. If their combined technology can produce simpler, faster and more transparent health care, then Scott says there is hope.
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Episode 055 | Side Affects Episode 55: Beam Delivers High-Tech Dental Hygiene
Alex Frommeyer's strategy for dental care is hitting home and bringing the tech. If you’re going to offer dental coverage, Frommeyer says, it makes sense to encourage dental hygiene.
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Episode 054 | Side Affects Episode 54: Please Don’t Take A Seat
People are biologically meant to move, but our culture - including our workplaces - encourage us to sit and be still. Learn more about the fresh approach to achieving a healthier workforce
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Episode 053 | Side Affects Episode 53: The Case For Onsite Clinics
If you thought onsite clinics are available only to large employers, prepare to think differently. Scott and Anne Marie reveal how employers of all sizes can realize lower costs and better outcomes with onsite clinics. And learn why investing in consistent, quality care is now an option for employers of any size.
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Episode 052 | Side Affects Episode 52: Psychographics
Casey Albertson and Brent Walker of PatientBond talk with Scott about the power of psychographics to influence behaviors. Psychographics identifies what motivates individuals, so you can appeal to those points in your communications. Learn how this longtime consumer marketing strategy is being applied to health care.