Side affects podcast
The Science of Employee Persuasion | Part II
Episode #154
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If you haven’t caught Part I, start there — MB Chief Marketing Officer, Dave and Producer, Kenzie unpacked the first rule of persuasion: reciprocity. In this episode, they continue exploring how behavioral science can transform employee engagement, diving into three new principles of persuasion: scarcity, authority and commitment.
From creating urgency without fear, to leveraging expertise authentically, to building lasting commitment through small actions, this episode reveals practical ways HR and benefits professionals can apply psychology to drive connection, motivation, and trust.
About Our Guest
Dave Homan
Dave Homan is a natural Venturer—a self-starter, motivator, and goal-driven risk-taker who thrives on charting his own course. As Chief Marketing Officer at McGohan Brabender, he leads a team of creative problem-solvers who simplify the complex world of employee benefits with fresh, innovative solutions. With over 30 years of thought leadership, Dave is recognized as a subject matter expert in employee engagement and communication. His approach balances high-level vision with decisive action—driving change at a fast pace while empowering his team to manage the details. Never one to settle for the status quo, Dave is passionate about leveraging technology to reimagine benefits and energize workforces. Inside MB and beyond, his mission is clear: to create strategies that motivate, engage, and inspire. Connect with him on LinkedIn!
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Episode #153
The Science of Employee Persuasion | Part I
Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, MB CMO, Dave and Producer, Kenzie explore how applying the science of human behavior can transform benefits engagement from obligation to connection. Let’s jump in.
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