Side affects podcast
The Science of Employee Persuasion | Part III
Episode #155
|
Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity.
In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation.
Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.
About Our Guest
Dave Homan
Dave Homan is a natural Venturer—a self-starter, motivator, and goal-driven risk-taker who thrives on charting his own course. As Chief Marketing Officer at McGohan Brabender, he leads a team of creative problem-solvers who simplify the complex world of employee benefits with fresh, innovative solutions. With over 30 years of thought leadership, Dave is recognized as a subject matter expert in employee engagement and communication. His approach balances high-level vision with decisive action—driving change at a fast pace while empowering his team to manage the details. Never one to settle for the status quo, Dave is passionate about leveraging technology to reimagine benefits and energize workforces. Inside MB and beyond, his mission is clear: to create strategies that motivate, engage, and inspire. Connect with him on LinkedIn!
Subscribe on any of these platforms
Similar Episodes
Episode #153
The Science of Employee Persuasion | Part I
Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, MB CMO, Dave and Producer, Kenzie explore how applying the science of human behavior can transform benefits engagement from obligation to connection. Let’s jump in.
Listen NowEpisode #154
The Science of Employee Persuasion | Part II
In Part II of our series about "The Science of Employee Persuasion", MB’s Dave and Kenzie explore how behavioral science can elevate employee engagement through the principles of scarcity, authority, and commitment — revealing practical ways HR and benefits teams can build trust, motivation, and connection.
Listen Now