Side affects podcast

Reference-Based Pricing

Episode #19


Healthcare seems to defy the basic laws of economics. Even though healthcare is a highly demanded product with a large supply, we still continue to see the price rise. How could this be? One cost-saving strategy employers are beginning to utilize is Reference Based Pricing (RBP). And for good reason! Reference Based Pricing is shared as being a tool that exposes consumers to the true cost of services. Due to the availability of information produced by Reference Based Pricing, RBPs are quickly gaining more traction. In this episode of Side Affects, Scott McGohan and Anne Marie Singleton discuss Reference Based Pricing, their thoughts on gated strategies, bundled pricing, the real cost of healthcare and much more.

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