Side affects podcast
The Science of Employee Persuasion | Part I
Episode #153
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Employee benefits shouldn’t feel like a burden – for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender’s Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini’s 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention, build trust and inspire action.
Discover how reimagining communication through the lens of human behavior can turn benefits engagement from obligation to connection – motivating, empowering, and energizing your workforce.
About Our Guest
Dave Homan
Dave Homan is a natural Venturer—a self-starter, motivator, and goal-driven risk-taker who thrives on charting his own course. As Chief Marketing Officer at McGohan Brabender, he leads a team of creative problem-solvers who simplify the complex world of employee benefits with fresh, innovative solutions. With over 30 years of thought leadership, Dave is recognized as a subject matter expert in employee engagement and communication. His approach balances high-level vision with decisive action—driving change at a fast pace while empowering his team to manage the details. Never one to settle for the status quo, Dave is passionate about leveraging technology to reimagine benefits and energize workforces. Inside MB and beyond, his mission is clear: to create strategies that motivate, engage, and inspire. Connect with him on LinkedIn!
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