Advocate Team   |   Client Login

Side affects podcast

Using Psychographics for Communication

Episode #10

|

20160518
A challenge we’re sure you have faced is how to properly motivate your employees. You spend time and resources to communicate a message to employees, but the message is still not being heard. This poses the question of “why?” Why do those in your employee population change and why are they motivated? The answer is psychographic segmentation. To help shed light on what psychographics is and how it is changing how we communicate to our workforce, Scott McGohan and Anne Marie Singleton welcome Dave Homan. Dave is a Shareholder and the Director of Marketing at McGohan Brabender. His expertise is in communication and how speaking motivates people to create desired outcomes.

Subscribe on any of these platforms

Similar Episodes

Episode #7

The Lost Art of Feedback in the Workplace

Feedback provides a path for success, but too often it isn’t treated as a priority. Good feedback recognizes achievements and, more importantly, gives practical guidance for improvement. Scott and Anne Marie share tips on how to give and receive impactful feedback.

Listen Now


Episode #12

Data Analytics

Reporting provides numbers you need to know; but data analytics reveals what those numbers are telling you. Scott and Anne Marie talk about how interpreting data can provide the answers and the pathway to better health and lower claims.

Listen Now


Episode #52

Psychographics

Casey Albertson and Brent Walker of PatientBond talk with Scott about the power of psychographics to influence behaviors. Psychographics identifies what motivates individuals, so you can appeal to those points in your communications. Learn how this longtime consumer marketing strategy is being applied to health care.

Listen Now


Episode #30

Improve with Improv!

Justin Howard, founder of Black Box Improv, talks with Scott and Anne Marie about training your brain to listen. Too often, he says, we’re more concerned about what we’re going to say that we don’t really hear what others are saying.

Listen Now