Insights
Side Affects Podcast
Provoking People to Think Differently
At McGohan Brabender, we know the importance of staying on top of the latest industry trends and keeping your workforce informed. That’s why we created our podcast, Side Affects, to help take the complexity out of healthcare.
Whether you are new to insurance or a seasoned executive, our podcast provides expert advice and innovative ideas about leadership, legislation, culture, compliance, and other topics. When you tune in to Side Affects, you’ll access exclusive insights from industry experts who share their knowledge and experiences. Our hosts, along with our guests, provide practical advice and proven strategies to help you improve your services in a crowded market.
Our podcast, which has received “new and noteworthy” recognition three times, was the first benefits podcast published on iTunes and is designed for busy professionals who want to stay informed while continuing to keep up with the demands of their business. We offer an immersive audio experience that can be accessed anytime, anywhere, making it the perfect tool to help you stay ahead of the curve.
Explore our collection of over 130 podcast episodes and discover how we can help you elevate your benefits.
Featured Episodes

Episode #154
The Science of Employee Persuasion | Part II
In Part II of our series about "The Science of Employee Persuasion", MB’s Dave and Kenzie explore how behavioral science can elevate employee engagement through the principles of scarcity, authority, and commitment — revealing practical ways HR and benefits teams can build trust, motivation, and connection.

Episode #153
The Science of Employee Persuasion | Part I
Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, MB CMO, Dave and Producer, Kenzie explore how applying the science of human behavior can transform benefits engagement from obligation to connection. Let’s jump in.
Previous Podcasts
Episode #077
The Best Career You’ve Never Considered
Bob Higgins, college professor and educator from The University of Cincinnati joins Kenzie and Scott to talk about the Center for Insurance and Risk Management. Bob shares how this specialization is becoming more and more appealing and how he is increasing awareness about job opportunities. Tune in to learn more!
Listen NowEpisode #076
Being Present With Absence Management
Join Kenzie and Anne Marie as they chat with absence management expert, Kristin Hostetter from Lincoln Financial Group. Kristin has seen the entire process take some creative turns. Pawternity anyone? Listen and learn if you should consider some adjustments to your family leave to keep your staff happy and loyal.
Listen NowEpisode #075
Me, Me, ME! It’s Not Just the Millennials
“I deserve this!” But… do you really? MB friend, Kristi Dinsmore joins Kenzie and Scott to discuss a very popular and concerning subject regarding the entitlement some individuals use to gain position, power and reward. Entitlement is not just about millennials - it's impacting our entire society in general. Tune in!
Listen NowEpisode #074
Regenexx | Joint Restoration
Scott McGohan and MB President, Mike Suttman are joined by Regenexx CEO, Jason Hellickson for a special Side Affects episode as they discuss an increasingly popular alternative versus orthopedic surgeries. Regenexx uses human healing cells to restore compromised joints. It's time to consider a new way of treatment.
Listen NowEpisode #073
A Front Door for Health Care – Quantum Health
Side Affects Producer, Kenzie Fell and MB CEO, Scott McGohan are joined by Steven Knight from Quantum Health -- a consumer navigation company that thrives on creating a clear pathway to a genuine and trustworthy experience. Listen as they discuss the importance of being a "front door" for health care consumers.
Listen NowEpisode #72
The Power of Human Capital
MB Recruiting Coordinator Lauren Hemm joins Kenzie and Anne Marie to share her tips for candidates, how she searches for potential employees and the kind of questions you should ask to get the full story. When looking for a position, you may have the skills, but do you fit in with the company’s culture?
Listen NowEpisode #71
Anatomy of a Renewal: Let’s Strategize
Your employee benefits renewal isn't a one-time transaction. It's a strategy and discussion that should be happening throughout the entire year with your benefits team. MB's Director of Account Management, Todd Clarke joins Kenzie Fell and Scott McGohan to explain the anatomy of a renewal from start to finish.
Listen NowEpisode #70
Fast-Tracking Millennials for Leadership
With today’s thriving economy, many of your managers have been thrown into leadership roles so fast, that reluctantly, there is no time for proper training. The newer employees are eager to succeed, but are they equipped to manage? Listen in and learn how to grow with millennials and develop them into leaders.
Listen NowEpisode #69
Data Analytics: CSI
Kenzie & Anne Marie welcome MB’s Manager of Strategic Data Analytics, Kelly McCall. She explains the advantages of our data analytical software & how we can assist our clients to make future decisions by looking at the medical claims of the past. Tune in to hear how Kelly can help solve the mystery of high claim risk.
Listen NowEpisode #068
Hats off to that Entrepreneurial Spirit
Side Affects welcome University of Dayton senior, Danielle Ruffolo to the show. Dani turned a class project into a thriving business thanks to some hard work & a strong support system. From the classroom to Shark Tank, tune in to hear how this entrepreneur grew her business by simply sewing a sock into a baseball hat.
Listen NowEpisode #67
How savvy is your social media strategy?
Scott discusses today’s social media concepts with Multimedia Specialist, Kenzie Fell. Kenzie has only been at MB for 8 months but has put MB on the social network ‘world tour.’ Learn how sharing your company’s culture & brand places you in a different light that attracts new clients and recruits skilled talent.
Listen NowEpisode #66
SimplePay
SimplePay is an industry-changing approach to health care that delivers the highest quality care at the lowest cost. No deductibles, no plan design, no bills from providers … no surprises. Learn why we believe SimplePay is going to transform health care, and find out today what everyone will be talking about tomorrow.
Listen NowEpisode #65
From Vision to Reality
Susan Goebel hears a lot of bright ideas. In fact, she talks to three inventors every day! Susan is a master at taking concepts from the drawing board to the marketplace. Her focus these days is bioscience business development. The problem, she says, isn't a lack of ideas; it's a lack of understanding of the process.
Listen NowEpisode #064
Small steps, big success
Joe Motz is CEO of the Motz Group, a national athletic field specialist based in Cincinnati. Motz grew a successful business from scratch, by himself, but it took a toll on his health. His dreams were nearly sidelined by a health wake-up call, but he was determined to make some lifestyle changes and reverse his risk.
Listen NowEpisode #63
What is spread pricing and why should you care?
Scott and Anne Marie welcome back Eric Pachman, a consultant and drug pricing analyst with 46Brooklyn. 46Brooklyn is committed to bringing transparency to your prescription transactions, and today Eric talks about spread: the gap between the amount the pharmacy receives for the drug vs. what the payer paid.
Listen NowEpisode #62
The Shifting Focus Of Health Care
Side Affects listeners were among the first to hear about new approaches to paying for health care, including the cost/quality relationship, pricing transparency and value-based contracting. Scott McGohan and Anne Marie Singleton look at how these new conversations are changing the mindset of employers.
Listen NowEpisode #61
46brooklyn
We all know that prescription drug prices are costing us a lot of money. One Ohio company is doing something about it. 46Brooklyn was created to obtain, analyze and release data on pharmaceutical pricing. Listen as these two men explain how they are using data to make drug pricing transparent.
Listen NowEpisode #059
Epiphany Rx
Brenda Motheral is making a difference in health care. With an impressive 25+ years in the industry, Brenda is working to make the pharmaceutical world transparent. She explains how her company – Epiphany Rx – stands out against other PBMs.
Listen NowEpisode #58
ACAP and the Future of Health Care
Since 2007, ACAP Health set out to change the way employers approach wellness. The outcomes-based strategy was born, and it has exceeded expectations as a proven way to reduce costs and improve health. It’s a simplified solution that addresses the basic equation: Price x Use = Cost.
Listen NowEpisode #57
Den Bishop Can Fix Health Care!
Den Bishop, president of Holmes Murphy, has a keen grasp on what’s wrong with health care today and how to change it. This much is clear: Employers cannot continue to shoulder the ever-growing costs of health care. So, what’s the answer – single payer? All-payer? Medicare for all? Or none of the above?
Listen NowEpisode #56
Bezos, Buffett and the Future of Health Care
Amazon, Berkshire Hathaway and JP Morgan Chase announced they were partnering to change the way benefits are delivered to their employees. If their combined technology can produce simpler, faster and more transparent health care, then Scott says there is hope.
Listen NowEpisode #054
Please Don’t Take A Seat
People are biologically meant to move, but our culture - including our workplaces - encourage us to sit and be still. Learn more about the fresh approach to achieving a healthier workforce
Listen NowEpisode #055
Beam Delivers High-Tech Dental Hygiene
Alex Frommeyer's strategy for dental care is hitting home and bringing the tech. If you’re going to offer dental coverage, Frommeyer says, it makes sense to encourage dental hygiene.
Listen NowEpisode #48
The Health Care Top 10
Scott and Anne Marie walk through the Health Care Executive Group’s annual Top 10 list. The list reflects the challenges, opportunities and issues facing health care executives. At the top of the list for 2018: leveraging data with clinical evidence, something MB knows well. Find out other trends to watch for in 2018.
Listen NowEpisode #34
Risk and Self-Funding
Scott and Anne Marie take another look at self-funding, this time considering the risks. In the long run, self-funding will save most companies money. But you have to be prepared for a down year. Is stop-loss the answer? Scott and Anne Marie talk about how stop-loss can protect you from a future unknown risk.
Listen Now